Africa’s Next Super Model 2024: Spotlight on Nairobi’s Role in Global Fashion

Nairobi, the Capital of Kenya, is rapidly becoming a fashion hotspot, attracting designers, creatives, and fashion enthusiasts across Africa and beyond. This year, Nairobi proudly hosts the renowned ‘Africa’s Next Super Model 2024’ competition, which celebrates African beauty, talent, and creativity, while providing an international platform for aspiring models. As the host city, Nairobi offers a unique blend of cultural richness and urban energy, setting the perfect stage for Africa’s top modeling talent to shine.

The event will happen on November 9th, 2024 at the Broadwalk Mall, Nairobi.

Breaking Beauty Boundaries

Africa’s Next Super Model is more than just a modeling competition—it’s a movement that showcases Africa’s fashion and cultural wealth. Launched to highlight African models, designers and creatives, the competition aims to redefine global beauty standards and spotlight African talent on international runways. The event has already catapulted several models into international fame, and the 2024 edition is expected to be the biggest yet.

Hosting this event in Nairobi underscores Kenya’s growing influence in the fashion industry. With a strong tradition of textiles, vibrant colors, and a unique fusion of styles, Nairobi is an ideal place for designers and models to express Africa’s diversity and creativity.

Why Nairobi? Why Now?

Nairobi’s thriving art, music, and fashion scenes make it an attractive choice for international events like Africa’s Next Super Model. The city has cultivated a reputation as an incubator of African creativity, offering a rich mix of traditional and modern elements that inspire designers and artists alike. 

Notably, Nairobi’s creative spaces – like the GoDown Arts Centre and Maasai Mbili – have long been gathering spots for artists and designers. The city’s fashion industry has gained momentum with annual events like Nairobi Fashion Week and the East Africa Fashion Gala, which have helped put Kenya on the fashion map.

19-year-old Chol Khan, winner of African Super Model 2023

What to Expect at Africa’s Next Super Model 2024

The 2024 edition promises to be of diverse talents from across the continent, bringing together top models, fashion designers, photographers, and stylists. This year, the competition has expanded to include more categories, providing a platform for a wider range of modeling styles and talents. Here’s what fashion enthusiasts can look forward to:

  • Runway Shows: Top African designers will present their latest collections, blending modern styles with traditional influences. Expect bold patterns, vibrant colors, and unique silhouettes that capture the essence of African fashion.
  • Workshops and Panels: Industry professionals will host workshops and panel discussions on fashion, beauty, and modeling. These sessions will provide valuable insights into the industry, from branding and personal style to sustainable fashion practices.
  • Networking Events: For those looking to break into the fashion industry, Africa’s Next Super Model 2024 offers numerous networking opportunities with designers, photographers, and other industry leaders.
  • Cultural Showcases: The event will also celebrate African culture with performances, exhibitions, and culinary experiences, giving attendees a taste of the continent’s rich heritage.

Sustainable Fashion: A Key Highlight for 2024

Sustainability will be a focal point of Africa’s Next Super Model 2024, with designers and models showcasing eco-friendly and ethically produced garments. This aligns with Nairobi’s growing movement towards sustainable fashion, as seen through the rise of ethical brands like Sandalwood Life and Amani ya Juu, which emphasize eco-conscious practices and support local communities. By highlighting sustainable fashion, the event encourages industry leaders and consumers to prioritize eco-friendly choices.

 

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